VRMS' partner in Germany, Loyalty Services GmbH (LSAG), participated in EHI's Technology Days in Düsseldorf, Germany on November 16-17, 2004.
"We are very excited about the interest the market is showing for real-time CRM solutions," said Franz Hediger, CEO of LSAG Germany. "TargetEXPERT XR's ability to concurrently communicate with customers via in-store kiosks, a Web site, at the checkouts (POS), and via SMS is very powerful -- and it's also a very cost-efficient way to 'talk' to your customers every time they interact with you as a retailer."